New Zealand : 'Win a wife' competition

MELBOURNE: A New Zealand based radio company has come under fire after it launched a new Radio contest to 'win a bride'. 

The competition in which the winner will fly to  Ukraine and be given the chance to pick a bride from an agency has been severely criticised across the nation. 

The winner of the contest, launched by MediaWork's station 'The Rock FM', which is broadcast nationwide. The promotion began on Monday and ends on February 28, with five finalists to be subjected to character assessment from friends and family, and psychometric testing and suitability for marriage testing by a psychologist appointed by MediaWorks. 

The prize does not include travel for the Ukraine woman to come to New Zealand. 

“At the end of the day, it's up to both people if they decide to get married and return to New Zealand. We're not actually marrying anyone or bringing women back to New Zealand," the programme director said.